Flora California needed a name and identity with staying power. ABC took it back to the beginning to Greenfield, CA, where the business was born. We renamed, redesigned, and repositioned the company around its place of origin, introducing a lovable new icon and straightforward identity system that celebrated local roots, operational honesty, and everyday quality.
Identity Design
Website Design
Packaging Design
Merchandise Design
In a crowded market full of indistinguishable names, “Flora California” wasn’t cutting it. The company had great leadership, a loyal team, and strong product—but lacked an identity that stood out.
ABC renamed the company Greenfield Cannabis Co., tying it directly to the fertile Central California farmland where it operates. To bring the brand to life, we introduced a laid-back bunny icon—affectionately named Fred, in honor of the founder. Styled with a nod to surf/skate culture, Fred brought personality, friendliness, and instant shelf presence.
We handled everything: naming, logo development, visual identity, packaging, website design, and merch. The system was designed for internal ownership and external recognition—simple, flexible, and deeply resonant.
Business outcome
Unified company stakeholders around a brand that felt true to their values
Improved shelf visibility and market differentiation
Created a foundation for retail expansion, licensing, and tourism
Built internal pride and external clarity
