Wunder

Wunder asked ABC to help them own summer —a make-or-break season in the beverage category. With competitors like Cann gaining marketshare, the goal was to create distinction, relevance, and velocity.

We developed "Wunderland" as an experiential, euphoric metaphor for the sensory shift that occurs when drinking a Wunder. More than a campaign, it was a feeling: calm, connected, curious. Bright visuals, artful copy, and a photography-forward creative direction delivered that promise across retail displays, social assets, email marketing, and promotional merchandise.

The work focused on creating a shared emotional headspace, positioning Wunder as the go-to beverage for social, safe, and elevated gatherings.

Wunder asked ABC to help them own summer —
a make-or-break season in the beverage category. With competitors like Cann gaining marketshare, the goal was to create distinction, relevance, and velocity.

We developed "Wunderland" as an experiential, euphoric metaphor for the sensory shift that occurs when drinking a Wunder. More than a campaign, it was a feeling: calm, connected, curious. Bright visuals, artful copy, and a photography-forward creative direction delivered that promise across retail displays, social assets, email marketing, and promotional merchandise.

The work focused on creating a shared emotional headspace, positioning Wunder as the go-to beverage for social, safe, and elevated gatherings.

Wunder asked ABC to help them own summer —a make-or-break season in the beverage category. With competitors like Cann gaining marketshare, the goal was to create distinction, relevance, and velocity.

We developed "Wunderland" as an experiential, euphoric metaphor for the sensory shift that occurs when drinking a Wunder. More than a campaign, it was a feeling: calm, connected, curious. Bright visuals, artful copy, and a photography-forward creative direction delivered that promise across retail displays, social assets, email marketing, and promotional merchandise.

The work focused on creating a shared emotional headspace, positioning Wunder as the go-to beverage for social, safe, and elevated gatherings.

Wunder asked ABC to help them own summer —a make-or-break season in the beverage category. With competitors like Cann gaining marketshare, the goal was to create distinction, relevance, and velocity.

We developed "Wunderland" as an experiential, euphoric metaphor for the sensory shift that occurs when drinking a Wunder. More than a campaign, it was a feeling: calm, connected, curious. Bright visuals, artful copy, and a photography-forward creative direction delivered that promise across retail displays, social assets, email marketing, and promotional merchandise.

The work focused on creating a shared emotional headspace, positioning Wunder as the go-to beverage for social, safe, and elevated gatherings.