Case Study
Case Study
Case Study
Case Study
Wunder
Wunder
ABC created the "Wunderland" campaign as a lifestyle-forward platform
for growth. We led concept development, art direction, and production of visuals and assets across social, email, retail, and merch. The campaign positioned Wunder as a premium alternative to alcohol—emotionally distinct and visually elevated, helping the brand win summer and expand its retail footprint.
ABC created the "Wunderland" campaign as a lifestyle-forward platform for growth. We led concept development, art direction, and production of visuals and assets across social, email, retail, and merch. The campaign positioned Wunder as a premium alternative to alcohol—emotionally distinct and visually elevated, helping the brand win summer and expand its retail footprint.
ABC created the "Wunderland" campaign as a lifestyle-forward platform for growth. We led concept development, art direction, and production of visuals and assets across social, email, retail, and merch. The campaign positioned Wunder as a premium alternative to alcohol—emotionally distinct and visually elevated, helping the brand win summer and expand its retail footprint.
Creative Development
Campaign Design
Art Direction
Copywriting
Production
About the work
About the work
About the work
About the work
Wunder asked ABC to help them own summer —a make-or-break season in the beverage category. With competitors like Cann gaining marketshare, the goal was to create distinction, relevance, and velocity.
We developed "Wunderland" as an experiential, euphoric metaphor for the sensory shift that occurs when drinking a Wunder. More than a campaign, it was a feeling: calm, connected, curious. Bright visuals, artful copy, and a photography-forward creative direction delivered that promise across retail displays, social assets, email marketing, and promotional merchandise.
The work focused on creating a shared emotional headspace, positioning Wunder as the go-to beverage for social, safe, and elevated gatherings.
Wunder asked ABC to help them own summer —
a make-or-break season in the beverage category. With competitors like Cann gaining marketshare, the goal was to create distinction, relevance, and velocity.
We developed "Wunderland" as an experiential, euphoric metaphor for the sensory shift that occurs when drinking a Wunder. More than a campaign, it was a feeling: calm, connected, curious. Bright visuals, artful copy, and a photography-forward creative direction delivered that promise across retail displays, social assets, email marketing, and promotional merchandise.
The work focused on creating a shared emotional headspace, positioning Wunder as the go-to beverage for social, safe, and elevated gatherings.
Wunder asked ABC to help them own summer —a make-or-break season in the beverage category. With competitors like Cann gaining marketshare, the goal was to create distinction, relevance, and velocity.
We developed "Wunderland" as an experiential, euphoric metaphor for the sensory shift that occurs when drinking a Wunder. More than a campaign, it was a feeling: calm, connected, curious. Bright visuals, artful copy, and a photography-forward creative direction delivered that promise across retail displays, social assets, email marketing, and promotional merchandise.
The work focused on creating a shared emotional headspace, positioning Wunder as the go-to beverage for social, safe, and elevated gatherings.
Wunder asked ABC to help them own summer —a make-or-break season in the beverage category. With competitors like Cann gaining marketshare, the goal was to create distinction, relevance, and velocity.
We developed "Wunderland" as an experiential, euphoric metaphor for the sensory shift that occurs when drinking a Wunder. More than a campaign, it was a feeling: calm, connected, curious. Bright visuals, artful copy, and a photography-forward creative direction delivered that promise across retail displays, social assets, email marketing, and promotional merchandise.
The work focused on creating a shared emotional headspace, positioning Wunder as the go-to beverage for social, safe, and elevated gatherings.
Business outcome
Campaign activated across key retail accounts during peak sales season
Helped Wunder secure increased national distribution (6+ states)
Built significant lift in brand awareness and shelf appeal
Strengthened positioning as a culturally relevant, wellness-forward
beverage
