HUF

HUF came to ABC with an opportunity — and a challenge. How do you take a globally recognized streetwear brand and launch a cann*bis line that doesn’t feel like a cash grab?

We answered by tapping into what made HUF beloved in the first place: subculture, attitude, and authenticity. From creative concept to campaign to packaging, we engineered a launch that earned respect from both HUF loyalists and cann*bis insiders.

The tone was subtle. Smart. Streetwise. Not a parody of stoner culture — a wink to those who already knew. Every touchpoint, from web to packaging to POP, carried HUF’s design pedigree with surprising nuance.

HUF came to ABC with an opportunity — and a challenge. How do you take a globally recognized streetwear brand and launch a cann*bis line that doesn’t feel like a cash grab?

We answered by tapping into what made HUF beloved in the first place: subculture, attitude, and authenticity. From creative concept to campaign to packaging, we engineered a launch that earned respect from both HUF loyalists and cann*bis insiders.

The tone was subtle. Smart. Streetwise. Not a parody of stoner culture — a wink to those who already knew. Every touchpoint, from web to packaging to POP, carried HUF’s design pedigree with surprising nuance.

HUF came to ABC with an opportunity — and a challenge. How do you take a globally recognized streetwear brand and launch a cann*bis line that doesn’t feel like a cash grab?

We answered by tapping into what made HUF beloved in the first place: subculture, attitude, and authenticity. From creative concept to campaign to packaging, we engineered a launch that earned respect from both HUF loyalists and cann*bis insiders.

The tone was subtle. Smart. Streetwise. Not a parody of stoner culture — a wink to those who already knew. Every touchpoint, from web to packaging to POP, carried HUF’s design pedigree with surprising nuance.

HUF came to ABC with an opportunity — and a challenge. How do you take a globally recognized streetwear brand and launch a cann*bis line that doesn’t feel like a cash grab?

We answered by tapping into what made HUF beloved in the first place: subculture, attitude, and authenticity. From creative concept to campaign to packaging, we engineered a launch that earned respect from both HUF loyalists and cann*bis insiders.

The tone was subtle. Smart. Streetwise. Not a parody of stoner culture — a wink to those who already knew. Every touchpoint, from web to packaging to POP, carried HUF’s design pedigree with surprising nuance.