MJ Unpacked had outgrown its original look and feel. ABC delivered a confident new brand identity that reflected its national stature and fresh approach. From logo and system design to event signage and environmental graphics, we created a flexible toolkit for a rapidly scaling, community-focused platform—now easily recognized across cities, screens, and show floors.
Identity Design
Environmental Design
Event Collateral
MJ Unpacked is the only national cann*bis trade event focused exclusively on brands, retailers, and investors. As the show matured, it needed a visual identity that matched its ambition and its edge.
We rebranded MJ Unpacked with a modern wordmark, versatile icon, and vibrant system that balanced boldness with professionalism. The updated look and feel expressed energy, clarity, and scale across hundreds of physical and digital touchpoints—from wayfinding signage to environmental graphics, sponsor backdrops, and sales decks.
More than just a facelift, the new brand elevated MJ Unpacked’s presence in a competitive trade show circuit—signaling to both attendees and partners that the show was here to stay.
Business outcome
Reinvigorated perception among investors, exhibitors, and attendees
Equipped the internal team with a flexible, ownable brand system
Reinforced MJ Unpacked’s position as a credible, culture-savvy challenger brand
Scaled across cities and show formats with consistency
