As stainless steel bottle brands crowded the market, Takeya faced a challenge: how to stand out without racing to the bottom on price.

We helped Takeya reclaim its story —drawing from its Japanese heritage and California roots to frame hydration as a lifestyle, not just a product. Our campaign, “Made for the Gym of Life,” spoke directly to aspirational consumers balancing wellness with real life.

ABC created the creative strategy, campaign concept, art direction, and production plan across brand touch points. That included ecommerce, Amazon storefronts, packaging refreshes, digital and social campaigns, and POP. Our execution translated seamlessly across retailers and platforms—helping reposition Takeya as a brand of purpose and performance.