Case Study
Case Study
Case Study
Case Study
Seed & Smith
Seed & Smith
In a crowded market racing to the bottom, Seed & Smith sought to reestablish its brand on quality, transparency, and Colorado-grown pride. ABC repositioned the brand through a refined identity system, packaging redesign, and campaign platform built to reclaim pricing power and connect with a more discerning consumer.
In a crowded market racing to the bottom,
Seed & Smith sought to reestablish its brand on quality, transparency, and Colorado-grown pride. ABC repositioned the brand through a refined identity system, packaging redesign, and campaign platform built to reclaim pricing power and connect with a more discerning consumer.
In a crowded market racing to the bottom,
Seed & Smith sought to reestablish its brand on quality, transparency, and Colorado-grown pride. ABC repositioned the brand through a refined identity system, packaging redesign, and campaign platform built to reclaim pricing power and connect with a more discerning consumer.
In a crowded market racing to the bottom, Seed & Smith sought to reestablish its brand on quality, transparency, and Colorado-grown pride. ABC repositioned the brand through a refined identity system, packaging redesign, and campaign platform built to reclaim pricing power and connect with a more discerning consumer.
Identity Design
Campaign Design
Art Direction
Copywriting
Production
Packaging Design
Website Design
About the work
About the work
About the work
About the work
Colorado’s cannabis market had matured—and commoditized. Seed & Smith, once a standout, was now competing on price in a race to the bottom. They needed to reset.
ABC helped refocus the brand on its roots: small-batch cultivation, in-house manufacturing, and Colorado-grown craft. We leaned into a narrative that echoed the ethos of the craft beer industry —local pride, consistent quality, and an honest, unpolished tone.
We overhauled the visual identity, messaging platform, and packaging system to communicate quality at every turn. The result: a brand that looked, sounded, and performed like a top-shelf offering.
Colorado’s cannabis market had matured—and commoditized. Seed & Smith, once a standout, was now competing on price in a race to the bottom. They needed to reset.
ABC helped refocus the brand on its roots: small-batch cultivation, in-house manufacturing, and Colorado-grown craft. We leaned into a narrative that echoed the ethos of the craft beer industry —local pride, consistent quality, and an honest, unpolished tone.
We overhauled the visual identity, messaging platform, and packaging system to communicate quality at every turn. The result: a brand that looked, sounded, and performed like a top-shelf offering.
Colorado’s cannabis market had matured—and commoditized. Seed & Smith, once a standout, was now competing on price in a race to the bottom. They needed to reset.
ABC helped refocus the brand on its roots: small-batch cultivation, in-house manufacturing, and Colorado-grown craft. We leaned into a narrative that echoed the ethos of the craft beer industry —local pride, consistent quality, and an honest, unpolished tone.
We overhauled the visual identity, messaging platform, and packaging system to communicate quality at every turn. The result: a brand that looked, sounded, and performed like a top-shelf offering.
Colorado’s cann*bis market had matured—and commoditized. Seed & Smith, once a standout, was now competing on price in a race to the bottom. They needed to reset.
ABC helped refocus the brand on its roots: small-batch cultivation, in-house manufacturing, and Colorado-grown craft. We leaned into a narrative that echoed the ethos of the craft beer industry —local pride, consistent quality, and an honest, unpolished tone.
We overhauled the visual identity, messaging platform, and packaging system to communicate quality at every turn. The result: a brand that looked, sounded, and performed like a top-shelf offering.
Business outcome
Rebrand sparked industry recognition, including High Times “Up & Coming Brand of the Year”
Helped secure cultural collaborations with top-tier musicians and artists
Regained pricing power and retailer confidence without discounting
Built a foundation to support future retail expansion
